How to Go on a Virtual Book Tour
By [http://ezinearticles.com/?expert=Carol_Denbow]Carol Denbow

A virtual book tour is similar to a traditional book tour in that the author makes several appearances in an attempt to promote and sell their books. On a traditional book tour, authors make contact with several bookstores or other suitable locations to spend a few hours at those locations talking about and selling their books to visitors or regular customers. The event is often referred to as a “book signing.” Most authors will agree, for the effort and expense involved, book signings don’t sell many books.

A virtual book tour is very similar to the traditional physical book tour. The biggest difference being, there is no travel or travel related expense. Virtual book tours are accomplished 100 percent over the Internet.

Authors make contact with related Website and Blog editors to schedule a one-day visit. An interview or article of book related subject matter is prepared in advance for posting on an agreed upon date. The tour stop is advertized well in advance of the posting date. The day of the post, the author will usually make themselves available for comment responses and answering viewers posted questions (within the comment link section). Often times, virtual book tours will include radio or video interviews as well. These tour stops require more precise timing, therefore are a little more difficult to schedule.

There are agencies you can hire to organize a virtual book tour for you. The cost ranges from $200 to $3,000 depending on the number of tour dates and how extravagant you want the tour to be. To date, there are only a handful of these agencies in existence. But eventually, they will spring up like flowers in May.

You do have the option of organizing your own virtual book tour. The process is not as difficult as it might first appear. The most important part of a successful do-it-yourself virtual book tour is having good organizational skills. The ability to politely and efficiently communicate with others is a plus as well.

Carol Denbow is the author of How to Organize a Virtual Book Tour (E-book $6.95). See more about this four-time author and publisher, her books, and more writer resources at http://www.AuthorsBox.com How to Organize a Virtual Book Tour is available at Author’s Box Bookstore at http://www.authorsbox.com/apps/webstore/products/show/329935

Article Source: http://EzineArticles.com/?expert=Carol_Denbow http://EzineArticles.com/?How-to-Go-on-a-Virtual-Book-Tour&id=1695294

Here’s another great article from Phyllis Zimbler Miller (to read the article I posted a few days ago click here) In today’s topic, Phyllis discusses some great ideas on how to get genuine book reviews and demonstrates another reason social media sites are an important component of an author’s book promotion strategy.

How to Get Free Targeted and Sincere Reviews For Your Book
By [http://ezinearticles.com/?expert=Phyllis_Zimbler_Miller]Phyllis Zimbler Miller

Getting free targeted and sincere reviews for your book requires research, commitment and follow through.

I’m going to share with you the mistakes I made and the things I did right about getting book reviews.

First the mistakes:

I waited until the book was published instead of sending out the manuscript or the first page galleys from my print-on-demand publisher. Read the rest of this entry »

Great article by Judy Cullins here. Not only does she give authors a glimpse into the difficult task of coming up with the right title for your book, she introduces the modern need to make sure our titles are fitting relevant keywords to help the search engines bring the right people to our blogsites/websites.

Selecting the right title has a lot to do with how you market and promote your book and keeping the fact that most people find what they are looking for online is critical.

How to Write a Book Title That Brings Best Book Sales
By [http://ezinearticles.com/?expert=Judy_Cullins]Judy Cullins

You want a great book title, one that will have sizzle and steak. Sizzle says something shocking, original, metaphoric, even cliché. See the feedback below to actual clients and you too can know how to write a book title that sells. Read the rest of this entry »

Today’s article is from one of our very own at Authors On The Net, Phyllis Zimbler Miller, and it’s a great topic. In fact, I hope this topic catches on with more fiction writers, i.e. creating a non-fiction angle for your fiction book for your blogsite.

By the way, a few months ago Phyllis and I recorded a podcast and if you’d like to listen, click here. Phyllis has a wealth of experience and ideas for authors. Here’s her article:

How to Write Blog Posts When You Are Blogging to Market a Novel
By [http://ezinearticles.com/?expert=Phyllis_Zimbler_Miller]Phyllis Zimbler Miller

Publishing a non-fiction book will usually make it easy for you to write a blog dedicated to your book. The non-fiction subject of your book and related topics can provide ample blogging material.

For example, if you wrote a book on cooking low-fat diets, you could post one low-fat recipe a day along with insider tips to ensure the recipe turns out well. Or if you wrote a book on new social media platforms, you could write each post about one new social media platform and probably never run out of new posts. Read the rest of this entry »

Exclusive Ideas About Resale Rights
By [http://ezinearticles.com/?expert=Ajays_Sharma]Ajays Sharma

Before you start selling an E-book (or other product) that you bought, you should always check first if it comes with resell rights.

Remember… not all E-books have resale rights. In fact, most don’t. Even if you bought an E-book as part of a resell rights package, and the owner tells you that the product is resalable, triple check to see if the product is really allowed for resale.

Many people blindly take other people’s words and confuse and upset people unintentionally because they sold something that wasn’t supposed to be.

In general, you can find the legal notice on the first page of an E-book. Resale rights come in different ways

• You can buy a product with resell rights, and then resell the product and not allow others to resell it.

• You can buy and resell a product and allow your customers to also resell it from their own site.

• You can buy a product, and allow anyone who buys it from you to sell it, including selling the resell rights.

This is best known as “Master Resell Rights”, or also “Generic Resale Rights”. Beside resell rights there’s also something called “Customization Rights”. Some products allow you to customize the affiliate links inside the product with your own affiliate links to earn backend profits.

Sometimes you get the rights to a product without having to purchase the product. Some owners give the rights away for free to create a viral market. This basically means they want to get their name out to the online community and create traffic to their web site.

Mostly this requires a separate fee. If you buy “customization rights”, you can insert your own profit generating affiliate links in the product, and anyone who buys the product from you and resells it, will help to spread your affiliate links.

You won’t find this option often because most authors want to earn backend profits for themselves, and not give them away to you The major reason that people sell their products with master resell rights is to spread their name so they can make backend profits on it.

A backend profit is a profit that you make after selling to an existing customer. Example: you buy an E-book for a low price and then the seller wants to sell you an additional product of more value later.

Front end profit is the profit you make from your first sale to a customer. In other words… if you make a second sale to the same customer, that’s a backend profit. That is where the real profit is made.

If a person buys from you once, they will buy from you over and over again - at least, as long as you deliver the same quality. [http://www.private-label-contents-riches.com]www.private-label-contents-riches.com [http://www.plr-vodoo.com]www.plr-vodoo.com

Article Source: http://EzineArticles.com/?expert=Ajays_Sharma http://EzineArticles.com/?Exclusive-Ideas-About-Resale-Rights&id=1664859

Using the Media to Get Publicity
By [http://ezinearticles.com/?expert=Jessie_Manges]Jessie Manges

From a marketing perspective, publicity is difficult to understand. It can’t be bought, it can’t be controlled, and it is never guaranteed, but there’s simply no better way to gain credibility and momentum for a cause. But be forewarned-embarking on a solid publicity campaign is not for the faint of heart. Prepare for all possible scenarios when dealing with the media.

It’s All About You
While the goal is to sell your book, many producers want to know what’s interesting about you. No one interviews a book. Position yourself as an expert and use your book as part of your credentials. For example, if your book is about a woman living with an abusive husband, use the research you’ve conducted for the book to prove your knowledge so you can discuss domestic abuse in interviews. Being an interesting subject leads readers/viewers to believe that your book will be interesting as well.

AuthorHouse’s RTIR Advertising program is an excellent way to showcase yourself for the media. The service helps you answer the questions that producers want to know, and presents you to members of the media. It’s perfect if you don’t have time to make media connections on your own, or if you simply aren’t sure where to begin.

Make it Newsworthy
Be ready to adjust your publicity plan to keep up with news. If your book suddenly becomes timely, promote it more. Pay attention to stories in the news and issues at the forefront of people’s minds, to find out if any major news links to your book somehow. Don’t forget to pay attention to holidays or times when more gifts are purchased, to present your book as a gift idea. Remember, pitches about your book can be spun many ways to appeal to many audiences.

When writing press materials, use exciting headlines and an easy-to-follow flow. Journalists receive many press releases every day. Yours must be eye-catching and well-written in order to get the editor’s second glance. Your interview release should highlight things that you can discuss that will keep viewers engaged. Editors and producers want to catch readers and viewers, so you have to convince them that your story can do that.

Get Your Foot in the Door
While you dream of the day you appear on Oprah, continue to leverage easily accessible local media outlets for a jump-start to your promotional efforts. Remember, any press, no matter how small, is excellent. When the words “As seen on …” can appear next to your name, you appear to be a more seasoned interviewee and will be more attractive to other producers and editors. Op-ed pieces, local radio shows, and blogs are excellent places to get a solid start.

If you need help getting media coverage, AuthorHouse has developed a new promotional package in conjunction with a successful New York publicist group to help authors like you. Visit http://www.authorhouse.com/ for more information on this and other promotional packages.

AuthorHouse, an Author Solutions brand, is the leading provider of self-publishing and marketing services for authors around the globe. Headquartered in Bloomington, Ind., AuthorHouse published one out of every 30 U.S. titles in 2007. AuthorHouse’s 50,000th title was released in the spring of 2008.

Article Source: http://EzineArticles.com/?expert=Jessie_Manges http://EzineArticles.com/?Using-the-Media-to-Get-Publicity&id=1674035

[Note: This is a re-broadcast] In today’s podcast, we speak with Mike Raymond, author of We The People, a Science Fiction Adventure. We The People deals with an act of terrorism so horrific it transcends the human race. In fact, CIA agent Cliff Tanner discovers the act of terrorism is of alien origin. Besides listening to the podcast, you can find out more about Mike’s book at mike-raymond.blogspot.com You can purchase a copy of We The People at stores.lulu.com/wethepeople

Click here to download and listen to the podcast. Listen to Author Blasts show now.

http://authorsonthenet.com/audio/MikeRaymondPodcastfinal.mp3

Note: depending on the speed of your Internet connection, this file may take a few minutes to download. You can also download the interview through itunes. To subscribe to this podcast, go to the itunes store, click on podcasts and search for “Authors On The Net.” Subscribe and you will receive our podcasts directly to your itunes.

Author Blasts is the Authors On The Net Podcast. If you are a member of AON and you have a book, we would like to interview you. Simply send us an email at info@authorsonthenet.com.This e-mail address is being protected from spam bots, you need JavaScript enabled to view it We are also interested in speaking with publishers, distributors, book designers, editors and other people who have a publishing or book promotion message.

My Google Alerts took me to an interesting article today posted on Stacy Whitman’s blog. In the article, Stacy interviews author Sandra Tayler who, together with her husband, have sold over 10,000 books out of their home. Sandra gives authors great insight into what it takes to run a self-publishing company.

http://slwhitman.livejournal.com/115856.html

[Note: this is a rebroadcast] Author Blasts is the Authors On The Net Podcast. If you are a member of AON and you have a book, we would like to interview you. Simply send us an email at info@authorsonthenet.com. We are also interested in speaking with publishers, distributors, book designers, editors and other people who have a publishing or book promotion message.

In today’s podcast, we speak with David Bowles, author of Spring House, book one of The Western Sagas. Spring House is a historical fiction based on thirty years of research by the author and has won several book awards including the National Indie Excellence 2007 Book award and the Authorisland.com Readers’ Choice Awards, both for Historical Fiction. Besides listening to the podcast, you can find out more about David’s book at www.westwardsagas.com Spring House is sold on Amazon and can be ordered through your local Barnes and Noble bookstore.

Click here to listen to the podcast now. Listen to Author Blasts show now.

http://authorsonthenet.com/audio/DavidBowlesInterview.mp3

Note: depending on the speed of your Internet connection, this file may take a few minutes to download. You can also download the interview through itunes. To subscribe to this podcast, go to the itunes store, click on podcasts and search for “Authors On The Net.” Subscribe and you will receive our podcasts directly to your itunes.

In today’s article author and writing coach Charles Jacobs discusses the concept of getting creative about your book promotion activities. At The Author Platform (to be released January 2009 - email me at info@authorsonthenet.com to find out more) we walk authors through the steps of creating a strategic online presence. There are 8 modules to this program and the 8th module is titled, “Inventing Your Strategy,” a concept Mr. Jacobs talks about in his article.

You see, the more and more I research the art of book promotion, once the basic tactics are implemented, what often separates the successful authors from the not-so successful authors is how creative or “inventive” they become. Here’s Charles article and he gives some great insight into some creative tactics we can use to get ahead of the pack.

Book Promotion - Thinking Beyond the Box
By [http://ezinearticles.com/?expert=Charles_Jacobs]Charles Jacobs

Hundreds of articles have been written to guide authors on ways to promote their books. There’s no question that the techniques they cover-press releases, radio broadcasts, writing articles, book signings and more-are key ingredients of an effective promo campaign.

But that’s no longer enough if you want your book to rise above the more than 400,000 new titles that reach the market each year in today’s fiercely competitive publishing arena. More and more people have begun writing in their retirement. Books by foreign authors are flooding the market. Many schools and colleges are now emphasizing writing skills. That means you’ve got to think about crawling out of the box and finding new ways to distinguish yourself. Read the rest of this entry »