I’ve blogged several times on strategies on giving away free copies of your book. Today’s strategy is one of the best I’ve read. It comes form Joe Wikert’s blog and if you read the comments you’ll see that many other people agree that the Thomas Nelson groups seems to have hit on something with this strategy. Here’s a quick blurb and I encourage you to click over to the full article.

Kudos to the PR team at Thomas Nelson. I thought it was a cool idea that they were offering a free copy of their new book The Faith of Barack Obama to the first 100 bloggers who promised to write a review of it. It’s a good, smart way to leverage the blogosphere…but it’s not exactly revolutionary, right? That’s not the end of the story…

http://jwikert.typepad.com/the_average_joe/2008/08/thomas-nelson-pr-gets-it.html?cid=126653562#comments