Great article by Judy Cullins here. Not only does she give authors a glimpse into the difficult task of coming up with the right title for your book, she introduces the modern need to make sure our titles are fitting relevant keywords to help the search engines bring the right people to our blogsites/websites.

Selecting the right title has a lot to do with how you market and promote your book and keeping the fact that most people find what they are looking for online is critical.

How to Write a Book Title That Brings Best Book Sales
By [http://ezinearticles.com/?expert=Judy_Cullins]Judy Cullins

You want a great book title, one that will have sizzle and steak. Sizzle says something shocking, original, metaphoric, even cliché. See the feedback below to actual clients and you too can know how to write a book title that sells.

When coaching one client last year, she posed these sample title ideas to me.

1. How to Organize your Home Office: A Step by Step Guide to Office Efficiency.

My feedback? Title is long and efficiency is good, but effectiveness is a better word because it implies doing the right thing in a timely fashion.

2. The Organized Office-In 8 Easy Steps.

My feedback? Like the short, simple title and subtitle audiences like because it implies only 8 steps, a reasonable plan.

3. Streamline your Business, Simplify your Workspace: Spend Less Time Working and Make Money

My feedback? A Long title, not memorable, but like the sub title’s promise of benefits-spend less time working and make money. Not dramatic enough for big sales.

4. More Space, Less Stress: Organize your Business for Greater Profits.

My feedback? I like the second part. It’s not dazzling, but clear, and gives a general benefit, which makes a good title.

5. Organize and Grow Rich: Simplify your Business and Reap the Rewards

My feedback: Good take off on the Napoleon Hill book, “Think and Grow Rich” That still works. I like the subtitle because it implies rewards will come from organization. Not specifically money or profits, but maybe emotional rewards too?

Since this session, I’ve researched hot keywords, specifically how low competition long-tail keywords can get you far more targeted traffic than your single keywords. And, if you listen to internet marketing whiz kids, you will pull a lot of traffic from a book title with the right keyword phrase. My webmaster and I changed some titles because of this.

I used “how to organize your office” as my main keyword phrase. With Google Keyword Tool, it said, “not enough data to matter.” When I put another phrase, “organizing an office,” the first column’s graph was only ½ full, which is good, and the number in the far right column was 480. That partially fits the formula we created to measure best keywords. When I Googled “organizing an office” it came up on 12,000 sites, not especially good, because it was high competition.

So the project goes on. You, the author, should take a look at getting up-to-the-minute key word research that can help you choose a better book title.

Book Coach Judy Cullins helps emerging and professional authors get started writing your book. Download the free ebook “20 High Octane Book Writing and Marketing Tips” available through The Book Coach Says at http://www.bookcoaching.com

Judy now enjoys networking on Linkedin, Facebook, & Twitter.

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