Review Detail

By William McPeck "Coach/Consultant" (Maine)

As more and more of us leave our W2 jobs for the life of an entrepreneur, this book becomes a must read. This book is written in clear, straight forward, easy to read language which contributes to its "can't put it down appeal."

Using his experience in business combined with his marketing mastery, Dan Kennedy lays out philosophies and practices every entrepreneur should master. Kennedy first wrote this book in 1993, with an update completed in 2004. Today's changing economic conditions caused Kennedy to once again update the book for this 2010 edition.

What is interesting to note is that Kennedy has not needed to change any of the principles he believes make business success possible, principles he first laid out in the first 1993 edition. What he has changed in this edition is the tactics, strategies and applications he recommends entrepreneurs use today. These have all been updated to reflect operating conditions in what Kennedy calls today's new economy.

So, in this one book at a very reasonable price, you get:
* Dan Kennedy's business success principles
* Dan Kennedy's view of the new economy
* Dan Kennedy's suggestions for how to operate in today's new economy
* A look into Dan Kennedy's marketing mind and strategies
* A good read

It is worth buying this book. You can't go wrong and that is no BS.